Impact
High-Profile Partnerships | Produced content with FC Cincinnati, UC, and set the stage for future collaboration with NIL athletes, and the Sam Hubbard Foundation.
Major Brand Launches | Created launch videos for TQL Mexico and TQL TRAX.
Performance & Strategy | Developed quarterly reporting to help guide future video and social content.
Cross-Team Collaboration | Partnered across Marketing to deliver polished, on-time content. Shadowed several teams in marketing to get a better understanding of the department.
Social media | Brought in a unique, expert perspective to what works and what doesn’t on social.
200+
Projects completed
<2.3
V1’s submitted on time
35+
Self-produced projects
5
100%
Satellite locations supported with filmed content
Average versions to completion
Collaboration
Stadium & Sponsorship Content | Partnered with Design, Sponsorship, and Rec Marketing to create stadium LED content for key sponsors, generating 40M+ annual impressions.
Sales Enablement | Worked directly with Sales Enablement to produce customer and carrier focused video content such as the TQL TRAX Launch and TQL Mexico.
Office Content Production | Collaborated with Lexington leadership to plan, film, and produce content from an on-site office visit. Partnered with WPE to film across five satellite offices, producing 10 unique projects.
Cross-Functional Partnership | Built strong relationships across teams to turn business goals into engaging, audience focused video content.
SOCIAL MEDIA
775,000+
Instagram Impressions
512,000+
LinkedIn Impressions
Top-Performing Content | Produced 9 of TQL’s 10 top performing Instagram Reels generating a total of 136,000 impressions since my start date in September 2024.
LinkedIn Performance | Contributed to high performing LinkedIn content, including TQL Tour and TQL Winning Strategy, both ranking among TQL’s top 20 LinkedIn posts.
Recruitment Marketing | Partnered with Recruitment Marketing to create recruiting campaigns featuring NIL athletes including Brendan Sorsby, Jake Golday, and Jack Dingle.
Photography | Spearheaded a shift toward photography for event coverage and social, helping create some of TQL’s top performing posts.